What’s the Return on Your Marketing Investment?

Whether it takes the form of advertising campaigns, branding initiatives, or targeted networking, marketing is an integral part of any firm’s business strategy. But, unlike other parts of a business plan, the results of marketing efforts can seem difficult to measure. Are new customers calling because of your marketing initiatives? If so, which initiative produced […]

Independent Contractor or Employee?

The idea of hiring individuals to perform certain jobs without having to put them on the payroll is appealing to many business owners. But before you decide to use an independent contractor, make sure the person you hire is a genuine freelancer who is not needed to perform services integral to the operation of your […]